The updated brand reflects the company’s commitment to supporting clients with a broad range of services, all conveniently offered under one roof. In addition to its well-established accountancy and tax expertise, the refreshed look highlights its access to partners who offer mortgages, business loans, insurance products and tailored financial planning.
Maintaining the company’s personal, friendly, and professional ethos, the new branding features a modern design and new strapline: “We can do more for you.” This message underscores the firm’s dedication to delivering more value through innovative and personalised support.
Clients already benefit from introductions of approved partners offering:
· Mortgages
· Business and commercial loans
· Cashflow projections
· Payroll services
· Business planning and advisory
· Financial planning
· Protection and insurance products
Mandy Sigaloff, Managing Director for TaxAssist Accountants Australia, said: “We know that most people want and need more from their accountant. Our customer research clearly showed that our previous branding didn’t fully reflect the breadth and depth of services we now offer.
“This new modernised brand now captures the full value of the TaxAssist network and everything it can offer to business owners and individuals. It highlights how we can support clients on their business journey and personal financial goals—while staying true to our core promise of friendly, expert advice clients can trust.
“Everyone in the network and potential new franchisees have been incredibly excited about the brand refresh,” said Mandy, who unveiled the new look brand at the Sydney Franchise Exhibition, where it received overwhelmingly positive feedback.
“We’re confident this impactful new look will help increase client attraction and retention, and appeal to ambitious accountants looking to grow or invest in a modern, professional practice with a clearly defined suite of services.”
“The roll out of our new brand over the last year has been a great success for our networks in the UK, Ireland and Canada and hugely popular with both franchisees and clients alike.
“Over 60 shops have now been rebranded in the UK. The feedback they’ve received from franchisees confirms that the new look enhances the perception of the brand, has had a positive impact on their business and has led to an increase in new client walk-ins and signups, which bodes well for the adoption of our International brand in Australia.”
May 2025
